Consumer Insights

By harnessing the power of consumer insights, we design products that resonate with consumers and drive both adoption and repurchase. We can help you validate pre-commercial products for flavor, scent, mouth feel, and overall user experience.

Collaboration & Innovation

Our product development team leverages both in-house focus groups as well as carefully curated in-home user testing (IHUT) studies. We gather valuable feedback from participants, who represent diverse perspectives and backgrounds, to understand consumer preferences.

We can collaborate with you to design tailored studies focused on the attributes most important to you and your consumers, covering organoleptic characteristics (flavor, scent, mouth feel), form factor selection (gummies, tablets, softgels), packaging optimization, and more. A focus on consumer insights fosters collaboration and innovation, helping to ensure the success of your products.

Let us can make your vision a reality.

To learn more about how our team can design a custom insights study for you, please reach out!