Collaboration & Innovation

Our product development team leverages both in-house focus groups as well as carefully curated in-home user testing (IHUT) studies. We gather valuable feedback from participants, who represent diverse perspectives and backgrounds, to understand consumer preferences.

We can collaborate with you to design tailored studies focused on the attributes most important to you and your consumers, covering organoleptic characteristics (flavor, scent, mouth feel), form factor selection (gummies, tablets, softgels), packaging optimization, and more. A focus on consumer insights fosters collaboration and innovation, helping to ensure the success of your products.