Monthly Extracts Newsletter

 

Edition 10 – February 2021
The Cannabinoid Market Is Evolving, Are You?
February 4, 2021 – 6 min read
 Author: Dave Neundorfer, CEO

Last September, we wrote about Gronk, Martha and Playboy as evidence of the CBD market exploding into the mainstream. This list of mainstream brands embracing CBD continued to expand across every category, including Burt’s Bees and Chantecaille in beauty, Vitamin Shoppe in nutrition, Molson Coors in beverage, and Martha Stewart in pet.

In the first month of 2021, we experienced tailwinds as industry stakeholders, from CEOs to Senators, herald the advent of a more robust, sustainable, mainstream cannabis industry.

There’s ample reason for optimism. Cannabis won a sweeping victory in the 2020 elections demonstrating that mainstream support extends across geographies, demographics and political lines. With 34 states (and two territories) with medical marijuana programs, and 15 states (and two territories and Washington D.C.) with recreational marijuana programs, industry advocates’ efforts to professionalize and destigmatize cannabis are finally paying off. 

We could be at the precipice of federal policy change with a supportive administration and bipartisan cannabis legislation on the docket, including the SAFE, MORE and STATES Acts.

Last September, we wrote about Gronk, Martha and Playboy as evidence of the CBD market exploding into the mainstream. This list of mainstream brands embracing CBD continued to expand across every category, including Burt’s Bees and Chantecaille in beauty, Vitamin Shoppe in nutrition, Molson Coors in beverage, and Martha Stewart in pet.

In the first month of 2021, we experienced tailwinds as industry stakeholders, from CEOs to Senators, herald the advent of a more robust, sustainable, mainstream cannabis industry.

There’s ample reason for optimism. Cannabis won a sweeping victory in the 2020 elections demonstrating that mainstream support extends across geographies, demographics and political lines. With 34 states (and two territories) with medical marijuana programs, and 15 states (and two territories and Washington D.C.) with recreational marijuana programs, industry advocates’ efforts to professionalize and destigmatize cannabis are finally paying off.

We could be at the precipice of federal policy change with a supportive administration and bipartisan cannabis legislation on the docket, including the SAFE, MORE and STATES Acts.

Industry News & Education

Burt’s Bees Launches New CBD Line:

Burt’s Bees’s new CBD product line includes CBD Hand and Foot Cream, Facial Oil, Lip Oil, Lip Treatment, & Body Cream.

“The bottom line: Burt’s Bees is a company with serious eco-credentials… and that makes them a logical choice for expansion into the world of natural, sustainably sourced CBD.”

CBD Pet Market

Molson Coors Launches CBD Sparkling Water:

Veryvell sparkling water comes in three flavors — grapefruit-tarragon, strawberry-hibiscus and blueberry-lavender — and each 12-ounce can has 20 milligrams of CBD.

Martha Stewart Adds Dog Treats to Her CBD Line:

Jumping on the high rise, lifestyle guru Martha Stewart on Tuesday released a line of cannabis-infused oil drops and soft-baked chews for your furry friends, according to a press release. The new line comes months after Stewart launched CBD gummies for people.

New Formulations, New Sensations:

The future of cannabinoid products is bright due to the countless applications of pure, isolated minor cannabinoids, including CBG, CBN, CBC, THCV, and CBDV.

In last month’s Monthly Extracts, our Chief Revenue Officer shared strategies for taking advantage of these precise minor cannabinoid ratios that solve for specific consumer need states and ailments.

Cannabinoids and the Sleep Market:

The global sleep aid market is projected to reach $112 billion by 2026. Yet, the parallel growth of this industry and upward trend of the sleep epidemic tells us something – there may be a better solution. In our recent blog, we explore the current sleep market and how cannabinoids can substantially improve what the current sleep aid market offers consumers.

2021: The Year Of Positive CBD Policy Changes:

The confluence of the release of FDA’s CBD enforcement policy and the reintroduction of legislation to permit CBD as a dietary ingredient could mean that the framework for a national uniform CBD policy standard could be in hand by this summer.

Winter Product Catalog:

Download our most recent product catalog, which features new cannabinoid ingredients and finished goods with precise minor cannabinoid ratios, paired with adaptogens, herbs, and other natural ingredients.

Our Finished Goods Portfolio

Nicole Brown, Chief Commercial Officer, shares Open Book Extracts finished goods product portfolio.

Our Ingredient Portfolio

Scott Thorn, Chief Operating Officer, shares Open Book Extracts cannabinoid ingredient product portfolio.

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