Monthly Extracts Newsletter
Edition 6 – September 2020
Why September Was An Explosive Month for Mainstream CPGs and CBD
September 30, 2020 – 5 min read
Author: Dave Neundorfer
Martha, Gronk, and Playboy–cultural icons brought together by their full-throated endorsements of CBD as part of a continuing trend of big brands and businesses entering the space. This trifecta of influence is a bellwether for a category that, in the last two years, has gone from cottage industry, to edgy fad, to what is fast becoming a mainstay of the mainstream.
This groundswell of big names entering the space–Martha Stewart, Gronk, and Playboy, not to mention Perrigo, Prinova, Ocean Spray, John Paul De Joria, Kadenwood, and Unilever–has proven wrong the conventional wisdom that regulatory clarity was a prerequisite for CPG’s, big box retailers, and conventional influencers and icons.
Considering the accelerating supply chain maturation, continued enforcement discretion from the FDA, and the size of the prize of the cannabinoid category, it’s no surprise that the following lineup is already in market.
Martha, Gronk, and Playboy–cultural icons brought together by their full-throated endorsements of CBD as part of a continuing trend of big brands and businesses entering the space. This trifecta of influence is a bellwether for a category that, in the last two years, has gone from cottage industry, to edgy fad, to what is fast becoming a mainstay of the mainstream.
This groundswell of big names entering the space–Martha Stewart, Gronk, and Playboy, not to mention Perrigo, Prinova, Ocean Spray, John Paul De Joria, Kadenwood, and Unilever–has proven wrong the conventional wisdom that regulatory clarity was a prerequisite for CPG’s, big box retailers, and conventional influencers and icons.
Considering the accelerating supply chain maturation, continued enforcement discretion from the FDA, and the size of the prize of the cannabinoid category, it’s no surprise that the following lineup is already in market.
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Educational Content
The anxiety and stress treatment market is expected to be worth $18.3 billion by 2025. At the same time, the relaxation beverages market, the functional foods market, the aromatherapy, and the sleep market are also expected to grow independently.
In this blog we break down the current solutions to stress and anxiety and where cannabinoids can play a critical role in the future of this category.
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In this blog, we dive in to all the most recent and relevant scientific research that looks into the positive effects of CBC.
Industry News Roundup
New FDA guidance will make it easier to approve CBD-based medicines
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Martha Stewart Launches New Line of CBD Products
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Playboy Goes All In with CBD Intimacy Line
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The White House Office of Management and Budget continues to meet with companies and industry advocates to gain insights on CBD industry regulations